Con-Airborne
For the last couple of months I’ve noticed that in front of every cash register in every drugstore there are well placed display stands of a product called Airborne. If you haven’t seen it before, it’s really clever. Here’s their site for additional goodness.
The packaging depicts a fearful person surrounded by coughing, sneezing plane passengers, classroom students, theater goers, etc. cowering under a looming collection of malicious creatures that the viewer is encouraged to interpret as germs, viruses, etc. Even though one looks like the SwineTrek, another has cilia, so they’re totally biological.
The best part of the display is this statement in huge letters:
“Created by a second grade school teacher!”
Yes! Brilliant! This company deserves every penny it makes. They take a placebo with negligible manufacturing costs, pour all capital into marketing to fearful, credulous Americans, and watch the money come in on trucks. Yet another, “why didn’t I think of that?”
A tip of the hat to you, Airborne. Well done!
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