There’s a billboard in Beverly that we drive by all the time. It’s usually appropriate for the area. It usually has ads for cheap liquor or bad movies. The best though, was an ad for a lawyer that specializes in defending drunk drivers. His tagline was, “When Pleading Guilty Is Not an Option”. The Globe has an article on him. What’s funny is that when he talks about his job, he assumes the guilt of his clients. From the article:

”I really like the people I represent,” says Jones, who is 48 and lives on the South Shore with his wife and two daughters. ”They are regular people. They’re your father, your sister, your neighbor, your teacher. This is somebody who has that extra glass of wine or that extra beer, the person with a buzz who gets pulled over. They are horrified and humiliated.”

Also, on the back of his business cards are tips on how to get away with drunk driving.