A company, GamePal.com, will rent you a pre-played character for the massively multiplayer game of your choice, already leveled-up to the point where the game starts to get really fun, without having to do all that tedious grinding. If you like your rental character, you can buy it. The rental works by sending discs with the game, reg code, and character through the postal mail. An interesting idea. I think they really understand their target audience by making their mascot look like a blue-haired manga-type blow-up doll.