From a former Blockbuster executive:

We had the option to buy Netflix for$50 million and we didn’t do it. They were losing money. They came around a few times,” he recalls. Instead, in 2000, Blockbuster inked a 20-year exclusive video-on-demand pact with Enron as the energy conglom launched into telecom. Blockbuster canned the pact after nine months. Netflix is now worth $1.4 billion. Blockbuster’s market cap is about $850 million.